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Instead of bleeding people who purchase coins to keep up with the majority of opponents who now use that system, I propose three options of play. (1) Annual fee enabling freedom to use "free" limited exchange (2) Return to original rules (3) Leave as is current. Players MUST be registered for 1,2 or 3 and can only play within their group. What bugs me the most is there is no longer a level playing field and losing interest fast. I understand that Zynga is a commercial enterprise and of course must be financially viable. WWF is a fantastic (and addictive!) game and I hope it doesn't collapse through greed.